In-store your product may be placed next to your biggest competitor. How can you stand out but not be over packaged, protected but accessible, big on the eye but small on the shelf. Tricky – but we’ll try. All product packaging is a balancing act and where you draw the line depends on many factors but one thing’s for sure – the way it’s always been done probably isn’t the way it’ll be done in the future… unless you sell eggs.
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