The Joe Brown shops in North Wales carry an iconic name in the history of mountaineering. Situated in the heart of Snowdonia the shops appeal to the true enthusiast – technical gear hangs from every bit of available space.

We were asked to develop exterior signage which would work on the various, sometimes irregular, shop frontages.

Our solution included projecting metal tray signs, fascia boards and window graphics – all reflecting the strong red of Wales with a simple but bold logotype.

Images shown on signs supplied by client